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BCG collaborated with NRCTC, to work on India's largest infrastructure project. As part of this effort, we were engaged to design the interface for a Metro App. Our primary objectives for the design of the app were to maximize revenue generation through the app, generate user data to create a user heat map, and ensure that the app meets international standards that are commensurate with the project's importance and scale.
We used competitive analysis and international benchmarking to define the three major parts of the Metro App's design: before, during, and after the journey. The app's features include ticket booking, navigating to the nearest station, journey details, SOS access, refreshments, transportation booking, and exploring nearby tourist establishments. Our goal was to provide a comprehensive and user-friendly experience that met international standards, ensuring the app's success in India's largest infrastructure project.
What we delivered
We tested various UI options to find the right visual language for the product, considering the preferences of consulting firms and bureaucrats. To help the agencies visualise the product, we presented a video and a mobile-simulated prototype, which secured their approval.
BCG's review: “The team’s UI/UX designers were highly skilled.”